Abstract: Although the network has intensified the invasion of Western decadent culture and accelerated the dissemination of
cultural phenomena, network culture is the trend of future cultural development. Diversified network culture is also in line with
people's demand for cultural products. The generation born after the year 2000 are network aborigines. Although they are deeply
influenced by the network culture, they still have a high sense of recognition of the Chinese excellent traditional culture. Taking
advantage of their familiarity with online culture and traditional culture, and taking the Chinese traditional culture as the entry point,
colleges and universities can carry out various educational activities to enhance cultural identity through the network, and enhance the
cultural confidence of the generation after 2000s.

Key words: cultural confidence, network culture, excellent Chinese traditional culture, the generation after 2000s